Laurel is a subscription service dedicated to providing unwavering support and empowerment for mothers. 



DELIVERABLES
Brand Story and Strategy
Visual Identity System
User Experience
Subscription Box 
Product Design
Packaging Design
PROJECT TYPE
Brand Identity
Product Development




ABOUT CLIENT

Isabella Cano and Audry Solorzano, both sisters and mothers are the founders of Laurel, a subscription service dedicated to providing support and empowerment for moms. Every trimester, Laurel crafts boxes to nurture the holistic well being of all moms.

Drawing inspiration from their own mother, Lorena, and her invaluable guidance throughout their personal journeys, the founders set out to foster a sense of community for Laurel users. Inviting mothers to share their experiences, wisdom, and uplifting words. 

Made by mothers for mothers, Laurel’s mission is to provide essential products that will nurture and empower women.





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