Good Company is a pay-what-you-want eatery that fosters community and hope in Detroit through nourishing shared meals. 


DELIVERABLES
Brand Story and Strategy
Visual Identity System
Environmental Design
Interior Design Elements
Web Design
Menu Design
Copywriting

PROJECT TYPE
Brand Identity
Environmental Design
cOLLABORATION
Janae Ikeler, Interior Designer



ABOUT CLIENT

The Lafer Legacy


The Good Company is located within the historic Lafer Brothers Grocery Wholesale Building, constructed in May 1915 and designed by architect Joseph E. Mills. The construction of the building marked a significant milestone, elevating Lafer’s to not only Detroit’s largest grocer but also the largest in the entire state of Michigan. The Lafer Bros. establishment catered to the needs of both residents and those from distant areas around Downtown Detroit. Echoing the legacy of the Lafer Bros, the Good Company aspires to provide nourishing meals, service, and generosity.



The Good Future


In the heart of Downtown Detroit lives Good Company, whose vision is far more than food. Good Company is a pay-what-you-want restaurant committed to preparing and serving fresh, locally sourced meals with care and dignity. This dedication creates an inviting space where people can gather to share not only a table and a meal but also stories and connections.

With every meal served at The Good Company, a portion of the proceeds is committed to supporting the essential endeavors of NOAH Project Detroit. This partnership ensures that beyond satisfying appetites, we are actively contributing to the well-being of our surrounding community.